Webmaster Resources | Search Engine Optimization | Optimize website for higher ranking

After developing a great website, it's important to let everyone knows about your website. Your website will become very popular when it has good content and high ranking on search engines. Search engine traffic is the most targeted traffic as people search for something they want, which is what you have on your website. We have summarized search engine optimization work as an 8 step process:

Step 1: Keyword Analysis

Selecting proper keywords to target for each page will ensure that you receive qualified visitors to specific pages within your website. You first need to know what are the popular keywords people usually search for. There are some websites providing list of popular keywords, narrow down to specific industry or services. PremiumReseller.com provides hosting service with awstats statistic program reporting information which search engines send visitors to your site and which keywords being used. By using these tools, you will have a good idea of some keywords and keyword phrases to target.

Step2: Analyze the Competition

By looking at your competitors websites and analyzing the keywords using, you can get a good idea of some keywords that you might want to target. You might not decide to use all of the same keywords they are targeting, or you might get some ideas of other similar keyword phrases to target to try to get the visitors that they aren’t attracting. By gathering the keyword phrases you can analyze that data against your website for the same keywords and see who will get higher rank in search results once your website is optimized.

Step 3: Content Development

Content and how it is displayed is a key step in the Search Engine Optimization process. You want to make sure that your Title Tags, Heading Tags, and descriptive text contain your keywords. It's recommended to have keywords on top part of the web page. Obviously, you need to make sure that the content is fluent and easy to read. Do not create a website for search engines with full of keywords. Make sure that "meta tags" are optimized – use keyword phrases in the meta description tag and the meta keyword tag. Make sure to use keyword phrases in the text links that link to pages within your web site. It's essential to have your website complete, both content and structure, before promoting the website.

Step 4: Generate Back Links (Inbound Links)

One important step to have high search engine placement is having a high page rank. Search engines evaluate a website with high page rank as a website being popular with other websites, which means you must have quality inbound links from other websites to your web site. You can add website to online web directories. It's important to have back links from websites related to your site, especially backlinks from websites that have high page rank.

Step 5: Submit Website to Search Engines and Directories

Manually submit your website to all of the major search engines such as Yahoo, Google, MSN, and other web directories. When submitting your web site, submit different pages of targeted keywords. It is not a good idea to submit all of the pages in one day. You should start with home page and then work down with what you feel is the most relevant.

After submitting website it might take up to 3 months for some of the search engines to index and start displaying on their search results. Search Engine Optimization takes time. It takes time to build page rank, sometimes might be 9-12 months and require ongoing efforts.

Step 6: Monitor and Report on Placement Progress

Keep track of your search engine rankings on a monthly basis for the different keywords that you are targeting. It's good to do a search for targeted keywords weekly to see the progress and keep a report monthly. You will see progress as your inbound links grow. For popular keywords you will need a few hundreds inbound links to be on the first page on Yahoo, Google or MSN.